Urban Outfitters x adidas—We The Future

In partnership with adidas, a fall campaign for Urban Outfitters, featuring the emerging voices of the future. Part fashion campaign and part brand experience, this project extends to all touchpoints of the business.

Photography: Petra Collins
Talent:
Keisuke Asano
Michael Bailey Gates
Gabriette Bechtel
Rewina Beshue
Lucas Bin
Ebonee Davis
May Hong
Alexis Jae
Miko Jasmine
Carlotta Kohl
Braina Laviena
Michael Lockley
Alexandra Marzella
Lumia Nocito
Gabby Richardson
Ralph Souffrant
Malachai Spivey
Simone Thompson
Jorge Wright


Campaign concept & oversight, casting, creative direction