Parade—Sleep

Campaign photo direction to introduce new silky fabric platform and sleep offering from creative basics brand Parade.

Photography: Josefina Santos
Talent:
Alvina Bokhari
Ariana Simone
Jacy Lee Perrin
Quinn Tommy Herbert
Styling: Becky Akinyode
Set design: Elisia Mirabelli
Makeup: Jezz Hill
Hair: Matt Benns


Concept & campaign oversight, creative direction, photography & video direction