Serena Kerrigan x Joe & The Juice—For the Plot

A suite of assets created to launch and promote a collaboration between Serena Kerrigan and Joe & The Juice, in partnership with Potion PR

Photography: Neva Wireko
Talent: Serena Kerrigan
Makeup: Taylor Fitzgerald
Hair: Mitchell Ramazon
Styling: Cassidy McNeill
Props & Production assistance: Michelle Rizzi


Campaign concept, photography direction & production