H&M Loves NY

A love letter to New York from H&M, launching a new flagship shore and celebrating 19 years in NYC. This campaign features real New Yorkers—including H&M employees—sharing the moments that made them New Yorkers and reigniting local love for a global brand.

Photography: Peter Ash Lee
Talent:
Dani Arps
Eddison Polanco
Hannah Baxter
Jeremy Kirkland
Linda Rodin
Marly Gallardo
Michelle Li
Rodney Hazard
Rodrigo Corral
Tancia Rogers
Tyla-Lauren Gilmore
Zoe McMahon


Campaign concept & oversight, casting, creative & art direction