96 Hours in Abercrombie
A retail pop-up, hotel takeover and content hub that brings the A&F brand experience to life and celebrates a long weekend in local communities. This campaign reconnects with fans through regular programming, special collaborations with local artists & business, influencer partnerships, and A&F hotel staycations in Los Angeles and New York City.
Campaign development & oversight, brand imagery, casting, local curation, oversight of retail design & programming, partnership management
“Extraordinary things can happen in 96 hours — whether that’s making an adventure out of a long weekend or squeezing every second out of a self-care staycation… It'll definitely be 96 hours you'll remember forever.”
— Elite Daily